![]() tailing, having worked for Payless ShoeSource and May Outfits for the bears complement the owner's interests Department Stores. Clothes and acces- She had plenty of experience in the corporate side of re- sories are also updated to reflect current fashion trends. To keep the In 1997, Maxine Clark came up with the idea for Build-experience fresh, Build-A-Bear Workshop regularly intro- A-Bear Workshop and opened a storefront in St. ![]() can also buy music, clothing, and accessories. nity to make their own stuffed animals, complete with Customers pay about $25 for the basic bear, but they clothing and accessories. It generates over $450 unique code that allows the user to redeem gifts while million in annual sales by offering customers the opportu- playing games in Build-a-Bearville. The bears that they bought at the store have a than 400 stores in malls worldwide. Build-A-Bear Workshop usually locates its more games. These were the Furshionista Showdown, Run Fur The Stuffing and Bear Hugs.Transcribed image text: CASE 2 Build-A-Bear Workshop: Where Best Friends Are Made Modern consumers want good value, low prices, and con- Build-a-Bearville () is its online virtual venience, but they also appreciate a great shopping experi- world where users can play with each other and play ence. ![]() Redeem a virtual party room (By clicking this option, you could unlock a virtual party room via a secret code that users could obtain by celebrating their birthdays at the workshop)Īlongside being able to redeem your Furry Friend here, there were also 3 different minigames for users to take part in and earn Bear Bills.Enter your Stuff Fur Stuff number and Receipt code (By clicking this option, you could redeem Bear Bills).Enter a Receipt Code (By clicking this option, you could enter the code printed on the bottom of your receipt from Build A Bear Workshop, which would give you Credits in game). ![]() Enter a Web Code (By clicking this option, you could enter a code that you found online which could redeem things such as free prizes or Bear Bills).Bring Furry Friends to life online (By clicking this option, you could then enter the Furry Friend code that was printed on the bottom of your certificate in order to bring it to life online).This menu allowed you to do a variety of things you could ![]() This was also the place where users could bring their Furry Friend to life in game.Ĭlicking on the bear behind the counter of the workshop led you to a menu. Once inside of the workshop, there were games to play. The Build-A-Bearville Workshop was a building in BuildaBearville located in Town Square. ![]()
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